Sarah Holmes, Director of Merrythought, the last remaining family-owned manufacturer of hand-made teddy bears in the UK, said that soft toys were as popular now as ever, despite the wide range of themed toys and electronic gadgets now available and geared towards young children.
The teddy bear is a very traditional and timeless toy, and is often given as a keepsake to a young child,” she said. People still see them as an important part of growing up, because they provide comfort and companionship, and a friend to talk to.
Children like to give their bears a name and, in their minds, create a whole persona for them. Teddy bears have a depth of character that other toys don’t have, and in playing with one a child brings it to life. The bear helps to stimulate and develop their imagination.
“Teddy bears encourage this type of imaginative play by their very nature, in a way a gadget or electronic toy can’t.”
She added that the attachment is never more obvious than when a favourite teddy is lost, dropped accidentally from a buggy in the street or shop. The sense of grief will often be felt by all family members because of its importance to the child, and great efforts will be made to try to find the toy.
“Children often get bored easily with themed or electronic toys, because they have limitations,” she said. “There are no limits to how you can play with a teddy bear. It is a blank canvas for a child and the special relationship that develops with that bear can endure for a lifetime.”